ROC the Day Raises Nearly $700,000 for Local Not for Profits

The United Way of Greater Rochester says its annual 24-hour ROC the Day fundraiser garnered nearly $700,000 for local not-for-profits. 

Those funds include nearly $200,000 in challenge grants, bonuses and incentives. More than 7,400 individuals donated.

ROC the Day coincided with Giving Tuesday, a global effort to give back during the holiday season.

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