One year after going out of business, Toys R Us could be primed for a comeback just in time for the 2019 holiday season. Several former Toys R Us executives have started Tru Kids Brand, and have plans to revive Toys R Us, Babies R Us and Geoffrey the giraffe. One executive says the company plans to shrink physical stores from 40,000 square feet to 10,000. The company also plans to open shops within existing stores and strengthen the brand's e-commerce operation. Toys R Us filed for chapter 11 bankruptcy protection in 2017. It liquidated its businesses in 2018.