ESPN Reports: Fantex, a brokerage firm based in San Francisco, soon will begin a campaign to sell shares of Buffalo Bills quarterback EJ Manuel on the stock market.

Manuel signed a "brand contract" with the company in February, becoming one of the first athletes to receive an up-front payment from the firm in exchange for a stake of his future income. Fantex is expected to announce Thursday when Manuel's stock, which will trade under the ticker symbol EJMLL, will begin trading publicly.

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