Rochester N.Y.-The Salvation Army  today kicked off its annual Red Kettle campaign .

They hope to raise 560 thousand dollars during this years effort.

That means volunteers will be ringing bells throughout the community starting tomorrow  and right through Christmas Eve.

Major Douglas Hart heads up the local organization. He says they are looking for volunteers to ring the bell.

Organization officials says the money they raise will l benefit more than 50,000 people in our area in need of services .